These are indeed what we call the “4 fundamentals of selling more tickets”. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate.Find out which supporter segments you should target with your ticketing campaigns.Collect supporter data with contact information and merge it with your sales data.The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We’ve got the solution in hand. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source. So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. We firmly believe that this will be a game-changer for many of the sports organizations out there. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. We spent long hours talking with decision-makers and leaders in the sports industry. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems. So we wanted to find out what sports organizations’ very top priorities are. And continuing to understand sports organizations’ pain points is something we prioritize. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were.
0 kommentar(er)
